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Masooma Batool: GoHighLevel Specialist & Automation Expert

GoHighLevel Specialist & Automation Expert

I build GoHighLevel funnels, workflow automation, CRM systems and AI-powered solutions that help businesses run smarter.

Masooma Batool, GoHighLevel specialist and automation expert

About me

Building Systems That Work Behind the Scenes

I'm a GoHighLevel Specialist focused on building organized, automated and scalable systems for businesses across different industries. I'm also a web developer and CRM automation expert with 3+ years of hands-on experience, working remotely from Pakistan.

From designing a high-converting landing page to creating complex workflows that manage leads, appointments, payments, follow-ups and customer communication, I handle the technical setup behind the entire customer journey.

My goal is simple: turn repetitive business processes into reliable systems that save time and keep everything organized. I hand-code responsive pages in HTML, CSS and JavaScript and connect tools like Zapier so everything runs on its own. Fast turnaround, tidy handover.

Clean, scalable systems that help businesses grow.

3+

years building in GoHighLevel

30+

responsive landing pages and mini-websites

50+

automated workflows and funnels

60%

less manual work through CRM pipelines and triggers

20–40%

conversion lift from funnel A/B testing

100%

on-time project delivery

Tools I work in every day.

Drag the ring to spin it.

GoHighLevel and CRM automation

  • CRM setup and optimisation
  • Funnel and workflow builders
  • Pipelines, triggers and campaigns
  • Forms, surveys and calendars
  • Email and SMS automation
  • Client portals and lead tracking
  • Zapier integrations

Web development and landing pages

  • HTML, CSS and JavaScript
  • Responsive web design
  • High-converting landing pages
  • Website development
  • Speed optimisation
  • Domain and hosting management

Design and digital tools

  • Canva
  • Brand-aligned layouts
  • UI and UX principles
  • Custom sections and coded pages

The platform

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing automation platform. It puts websites, funnels, contacts, pipelines, calendars, messaging, payments, memberships and AI tools inside one system.

Instead of stitching together a separate tool for every job, a business gets one connected place where a lead arrives, is followed up, books a call, pays, and is tracked. The value comes from how well it is set up, and GoHighLevel setup and business automation are exactly what I do.

Websites and funnelsPages that capture and convert leads
CRM and pipelinesEvery contact and deal in one place
CalendarsBooking, reminders and follow-up
Email, SMS and WhatsAppConversations kept connected
Payments and membershipsTransactions tied to customer access
AI and reportingSmarter replies and clear numbers

What I do

Complete GoHighLevel Solutions

I specialize in building complete GoHighLevel systems, from websites and funnels to CRM, workflows, appointment systems, communication, payments, AI and reporting. I work across the full ecosystem, helping businesses build everything they need to attract leads, manage customers, automate communication and track their results.

01

Funnels & Websites

Landing pages, sales funnels, websites, coded pages, responsive designs, custom sections and domain connections.

02

CRM & Pipeline Management

Contact organization, custom fields, tags, opportunity pipelines, lead tracking, segmentation and data management.

03

Workflows & Automation

Lead nurturing, appointment booking, follow-ups, reminders, re-engagement, onboarding, payment automation, notifications and more.

04

Communication Systems

SMS, email, WhatsApp, phone systems, IVR, missed-call automation, A2P setup and conversation management.

05

AI & Intelligent Automation

AI Studio, AI Agents, Voice AI, Conversation AI, automated lead qualification, appointment booking and AI-powered communication.

06

Complete Business Setup

Website, funnel, CRM, pipeline, calendar, workflows, messaging, payments, AI and reporting, all connected in one system.

04

Funnels & Websites

Websites & Funnels Built for Conversion

I create professional websites and sales funnels inside GoHighLevel, whether you need a complete website or a focused landing page for a specific campaign.

Services include:

Sales FunnelsLanding PagesLead Capture PagesThank You PagesComplete WebsitesCoded HTML/CSS WebsitesNo-Code GHL WebsitesCustom SectionsResponsive Mobile DesignDomain ConnectionFunnel & Page Navigation
05

CRM & Lead Management

Turn Leads Into an Organized System

A good CRM should do more than store contacts. I build structured GoHighLevel CRM systems that help businesses know where every lead is and what needs to happen next.

I can build:

CRM SetupCustom FieldsTags & SegmentationContact OrganizationOpportunity PipelinesPipeline StagesLead Source TrackingData ManagementLead AssignmentFollow-Up Tracking
06

Workflows & Automation

Automate the Work. Focus on the Business.

I build GoHighLevel workflows that take repetitive manual tasks and turn them into automated processes. Common workflow automation systems include the ones below.

01

Lead Nurture Sequences

Automatically follow up with new leads through email and SMS.

02

Appointment Booking Automation

Handle booking confirmations, reminders, follow-ups, rescheduling and no-shows.

03

Lead Qualification

Automatically categorize and route leads based on their information or actions.

04

Re-Engagement Campaigns

Reconnect with leads who stopped responding or never completed the next step.

05

Payment Automation

Trigger follow-ups, enrollment, notifications and access based on payment status.

06

Customer Onboarding

Automatically guide new customers through the onboarding process.

07

Internal Notifications

Keep teams informed when important actions happen inside the CRM.

08

Pipeline Automation

Automatically move opportunities through pipeline stages based on customer actions.

09

Agreement & Document Follow-Up

Manage document requests, reminders, signing status and internal follow-ups.

07

Calendars & Appointment Systems

Make Booking Simple From Start to Finish

I create appointment and calendar automation systems that connect calendars, CRM records, workflows and communication into one streamlined process.

Services include:

Calendar SetupAppointment SchedulingBooking PagesConfirmation MessagesReminder SequencesRescheduling AutomationCancellation WorkflowsNo-Show Follow-UpCalendar-Based Lead Automation
08

Email, SMS & WhatsApp

Keep Every Conversation Connected

I build email, SMS and WhatsApp automation systems that help businesses stay connected with their leads and customers throughout the entire customer journey.

I work with:

Email TemplatesEmail CampaignsDrip CampaignsEmail Follow-Up SequencesSMS CampaignsAutomated SMSWhatsApp MessagingConversation ManagementInternal NotificationsEmail SnippetsA2P SetupPhone Number SystemsIVR and Call Flows
09

AI & Voice Automation

Smarter Conversations. Faster Responses.

I use GoHighLevel's AI capabilities, including AI Agents, Voice AI and Conversation AI, to help businesses automate conversations, respond to leads, qualify prospects and manage appointments.

AI solutions include:

AI StudioAI AgentsVoice AIConversation AIAI Lead QualificationAI Appointment BookingAutomated Call HandlingAutomated Message HandlingAI Follow-UpCustomer Conversation Management
10

Payments & Memberships

Connect Payments With Your Business Workflow

I can build payment and membership systems that connect transactions with CRM records, workflows, products and customer access.

Services include:

Product SetupPayment SetupPayment PlansSubscription SystemsDeposit & Balance PaymentsStripe IntegrationPayment Status AutomationMembership AreasOnline CoursesCourse EnrollmentCustomer Access Automation
11

Integrations & Technical Setup

Connect Your Tools. Simplify Your Workflow.

I help connect the different parts of your technology stack so information can move between systems without unnecessary manual work.

Technical services include:

Third-Party IntegrationsWebhooksAPI ConnectionsZapier IntegrationsStripe IntegrationWhatsApp IntegrationEmail ServicesDomain ConnectionCustom CodeHTML/CSS/JavaScriptTracking & Conversion SetupSpeed Optimisation
12

Dashboards & Reporting

See What Is Happening Inside Your Business

I create dashboards and reporting systems that turn CRM data into useful business information.

Track things like:

LeadsAppointmentsOpportunitiesPipeline PerformancePaymentsConversion ActivityLead SourcesCampaign PerformanceSales ActivityBusiness KPIsClient Portals
13

Complete GHL Business Setup

From Setup to Automation. Everything in One System.

Need more than a single workflow or landing page? I can build a complete GoHighLevel infrastructure around your business.

A complete setup can include:

01Website
02Funnel
03CRM
04Pipeline
05Calendar
06Workflows
07Email/SMS
08Payments
09AI
10Reporting

Everything is connected to create a centralized system that can capture leads, manage customers, automate follow-ups, process appointments and payments, and track business activity.

14

Industries

Built for Different Business Needs

GoHighLevel can be adapted to many different business models. I can customize the system based on the way your business operates. Here are the industries I have built for.

Aviation and aerospaceBusiness fundingInsuranceHome careEducation and childcareAccounting and financeReal estate and housing assistanceFashion and retail membershipHealthcare practicesMedia and publishingProfessional associationsBeauty training academies

Selected work

GoHighLevel websites, blogs, landing pages, email templates and full systems built for clients in aviation, finance, media, education, insurance and care.

WebsiteGHL

AGL Aerospace

Multi-page site for an FAA and EASA certified aviation MRO: a blueprint-style design system, a quote-request popup and inline RFQ forms routed by department.

Visit aglaerospace.com
Blog siteGHL

Business Media Today

News and press-release publishing site with category hubs for HVAC, electrical, plumbing, retail, coaching, professional services and B2B, plus a blog feed and article pages.

Visit businessmediatoday.com
WebsiteBusiness funding

United Capital Funds

Website for a business funding company offering $10K to $2M, with options as fast as the same business day.

Visit unitedcapitalfunds.com
Landing pagesBooking

Legacy Solutions Advisors

Consultation landing pages for final expense and IRA rollover funnels, with an embedded booking calendar and matching thank-you pages.

Visit legacysolutionsadvisors.com
Landing pageQuiz funnel

Detroit Down Payment Assistance

Lead-generation page for a Detroit first-time homebuyer grant program, guiding visitors into a 60-second eligibility quiz.

View Detroit Down Payment Assistance page
Website pagesEmail

Clockwork Accounting

How It Works, Pricing and link-in-bio pages, plus a table-based email sequence for the post-tax-season campaign.

Visit clockworkacctg.com
Landing pageMembership

Simply Casual VIP Club

VIP club sign-up page for a men’s fashion brand, promoting event offers, VIP-only discounts and early access to new arrivals.

View Simply Casual VIP Club preview
Landing pageEducation

Cass Tech PTSA Summer Bridge

Program page for the Cass Tech PTSA Summer Bridge Program, built to keep families connected, informed and involved.

View Cass Tech Summer Bridge preview
Blog layoutsEmail

Kidovations Educational Experience

Long-form, mobile-first blog post layouts and a quiz-result email that maps four learning-style scores through GHL merge fields.

Visit kidovations.com
Quiz pageAccessibility

Positive Choice Homecare

Assessment quiz page for a Las Vegas in-home senior care agency, using larger, bolder type so it reads easily for older visitors.

View Positive Choice Homecare preview
GHL systemAutomation

OMC Academy

Full GHL build from student acquisition to referrals: master pipeline, tag logic, nine program sales pages, checkout, eight core workflows, membership portal and a reporting dashboard.

Private client system

Thank-you pageMerge tags

Pioneer 250

Post-booking page that turns GHL appointment merge tags into a confirmed slot, with dynamically generated add-to-calendar links.

Private client page

EmailGHL audit

Dr. Stacy Friedman, P.A.

HTML email templates in a deep purple and magenta palette, plus GHL account audit reporting for a private practice.

Visit drstacyfriedman.com
Membership funnelForm

Women’s Council of Southeastern Michigan

Single-column membership funnel page with an embedded GHL form, built inside strict brand colour rules.

Visit wcsemrealtist.org
15

My approach

Strategy, Build, Automate, Optimize

I don't just build individual features. I look at how the different parts of a business should work together.

01

Understand

Understand the business, customer journey and requirements.

02

Build

Create the website, funnel, CRM, pipeline, calendars and required systems.

03

Automate

Connect workflows, communication, payments, appointments and follow-ups.

04

Test

Test the complete customer journey and identify anything that needs adjustment.

05

Optimize

Improve the system based on business requirements and real-world usage.

Experience

Freelance GoHighLevel Automation Specialist

Remote, 2022 to present

  • Delivered fully automated CRM systems for multiple clients, improving lead follow-up and cutting manual errors by 60%.
  • Designed end-to-end sales funnels that lifted client conversions by 30–45%.
  • Built custom dashboards and client portals to monitor campaigns, leads and workflow performance.
  • Implemented advanced automations: triggers, surveys, forms, appointments and notifications.
  • Integrated Zapier and email/SMS tools for seamless operations.

GHL web and funnel development projects

Freelance

  • Developed 30+ responsive landing pages and mini-websites optimised for lead capture and sales.
  • Ran A/B tests on funnels, improving conversion rates by 20–40%.
  • Delivered projects with 100% on-time delivery and client satisfaction.
  • Trained clients to run dashboards and workflows so they can manage campaigns independently.

Certifications and courses

  • GoHighLevel Fundamentals: automation, funnels and CRM mastery
  • Web Development: HTML, CSS, JavaScript: responsive website and landing page design
  • CRM Automation and Workflow Optimisation: Zapier integrations

Questions

Frequently Asked Questions

Can you build just one landing page, or do I need a full system?

Both. I can build a focused landing page for a specific campaign, or a complete GoHighLevel infrastructure from website to reporting.

Do you build coded pages or no-code pages?

Either. I build coded HTML/CSS websites with custom sections, and no-code GHL websites, depending on what the project needs.

Which channels can you automate?

Email, SMS, WhatsApp and phone systems, including IVR, missed-call automation and A2P setup, all managed through conversation management in the CRM.

Can you set up AI for my business?

Yes. I work with AI Studio, AI Agents, Voice AI and Conversation AI for lead qualification, appointment booking, call handling and follow-up.

Can payments and memberships be connected to the CRM?

Yes. I connect Stripe payments, payment plans, memberships and online courses with CRM records, workflows and customer access.

How do I get started?

Send me a short brief by email. I will come back with questions about your business and customer journey, and we go from there.

Final step

Ready to Build a Better Business System?

Whether you need a new funnel, automated follow-up, CRM setup, AI system, or a complete GoHighLevel build, I can help turn your business processes into a connected and automated system.

Let's Build Something That Works.

masoomabatool308@gmail.com

Phone: 0309-4478512

Available full-time for remote work, flexible across Singapore, US and European time zones.

Write a quick brief

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